What is the verdict here? Is it considered a healthy form of white bread or is just the name that is fooling customers?
“Hearty”, when used to describe food, is something like substantial and large portions, very filling; it would be a good word to use when describing a holiday or Sunday dinner. Presumably, in this case it’s used to describe a larger loaf of bread (thicker slices, something heavier).
I don’t really think they’re trying to fool anyone with that.